I like how easy everything was - setting up campaigns, tracking progress/results & insights etc via dashboard (easy navigation) as well as being able make adjustments when needed by adding notes or changing targets where not achieved yet but definitely achievable in future months / quarters..? Haven't found anything so far which i'd dislike overall! Couldn't find any areas needing improvement either :).
We are currently running our website traffic through this tool while also using Google Analytics + other tools such as Segment+. Traffic increases each month thanks mainly due to Facebook ads we run along side some paid search advertising too plus ongoing SEO work done ourselves over past years before implementing these platforms initially :).