I like how easy it was for me as an employee of another organization within our parent corporation (a large retailer) to create my own account without having any previous experience or knowledge about Brand Management Software! The learning curve can be steep at first but once you get your feet wet everything comes together quickly - even if this means just using templates provided by Sage 4MRC itself rather than building from scratch yourself. We are able to track all aspects of product sales including SKU's/Stock Keeping Units which helps us keep inventory levels up so we don't have unsold products sitting around collecting dust until they sell out again later down the road when more stock becomes available.