I like how easy they make it for you with their software, this way we don't have too learn as much about content creation because everything has been done before us! The only thing would be if trends were more open in terms of using images instead just text or quotes from other users. Great service when creating your own posts - no need anymore for writers out there willing/able write our articles but not able pay well enough yet ;) We are getting great results by reaching new customers through organic social media (facebook) + paid ads campaigns so far :).