I like that it can be used in multiple ways to gather insights about different aspects of your site. It's very easy to use and has great reporting options. There are some features that could be improved but nothing too major. We've been able to get more insight into our web traffic and how people interact with our site. This helps us track trends and see what we should focus on improving. I like that you can see what software people are using to run their websites. It's also nice to be able to search by specific browser or operating system as well as country. You could definitely add more features but this one works pretty good already! We use it at work to help us with SEO and PPC campaigns.