It is easy to use with great features that are user friendly! I like being able to open an app or website from anywhere in my house while having dinner at home without feeling overwhelmed by notifications of other apps/websites that need attention. Some things may be easier if it was more customizable but overall we love this software. We've been using shoocals since our first week as well so there has not really been any learning curve when adding new restaurant partners. If you want something simple then go ahead and try out some demo sites before committing too much time into building your own site (which can take up tons of resources). This allows us to have multiple websites within their platform where each provides its unique functionality such as analytics reporting etc.