The tool allows me to create ads with my own images (no stock photos) which I can then place in any page of our website as long there's an image placeholder available! It also helps us keep track of all campaigns we have running at once so everyone knows what they need to do next when making changes or adding more inventory/ads into one campaign etc.. There are some minor bugs here-and-there but nothing too major yet since this has only been out about 6 months now. We've seen great results from using carambole thus far though definitely recommend giving them another try if you haven't already done so :) Our main focus was creating custom ad units without having to use third party tools like Google Adwords API. This allowed us greater control over each individual unit instead of just being able to run multiple standard ones through google api alone because those don’t allow customization.