The best thing about this tool was its ability of making everything easy, from setting up our account with granule's team as well getting started using it in no time! I also liked how they were able help us out at every step throughout their process (from onboarding through implementation). There are some things which could have been more simplified but overall we really enjoyed working together - that would be my only comment there :) We used them primarily because many other companies wanted too much money upfront or otherwise had very long contracts/terms requiring large commitments before seeing results; however once implemented all parties realized what value these guys added compared against others who demanded significantly higher pricing than theirs without delivering great outcomes themselves!