Very good. One of the colors that can cover my gray hair more than 50% (I think it's almost 75%). I use it with Activator 20vol in a 1:1 ratio, 20 minutes for the roots plus the same amount for the hair growth. After coloring I use conditioner on damaged or colored or condition hair as the color is a bit coarser than some of the mainstream colors. the purple shade is still with me after 4 washes). I will buy it again until my activator is in the bottle.
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