I like that it's free to download, easy enough for anyone to use without much training. The UI is very simple but functional. It can be used in multiple ways depending if you're just looking at your analytics data or tracking new users as they come across your site. I've noticed some of my pages are not showing up in certain reports which makes me worry about its overall accuracy. Make sure you know how to read this product really well before using it. If you want to make good decisions quickly then look no further than Zenbu! We have realized great improvements when it has been implemented into our organization.
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