It allows you to understand how your traffic flows throughout your site giving insights into user behavior allowing better optimization for future content. Nothing really stands out but I think other applications can give better solutions if they offer more customization or specific feature sets like our product does (ie : The real-world look of each section in terms of what kind of information is provided). We are using this tool within an existing web application that handles large amounts of traffic so we require it provide good metrics regarding page load times etc which heatmaps do very well. We started off without tracking or metrics and used heat mapping as a primary way for new visitor flow throughtout pages. The heatmap itself is very cool. I like that you can use the heatmap to find the most popular pages. I dislike how you have to click on each heatmap for each page that you want to find out the number of visits. The heatmap is really cool. It is an easy way to see how many visitors you get to each page. If you want to know how many visitors you get to each page, you can use heatmap. It is also a great way to see which pages are most visited.
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