I love that we can have our own unique way to promote our brand and show off our talent from anywhere in the world. The only downside I found so far is being able to see which articles are working and which ones aren't. Our main goal is to find new ways to get publicity for our products. This has been one of our best tools to do so! I like how easy it was to sign up, create an account & use my team's profile! There are few issues that can be improved upon but nothing major or noticeable so far as i have used this product in our marketing department at work (as well as personal life). We've found great success using this tool within both internal communication/marketing campaigns AND external projects such as event planning.