The best part about reputation studio is its customer engagement tool called "R". It helps us keep track of our leads, their status (open/closed) as well as engagement points they've achieved with each other's content. With R you can easily create multiple profiles for several users so it can get confusing sometimes if you're not sure which one belongs to whom. I would highly recommend this product because it has made my job easier than ever before. It keeps me updated via email regarding new lead activities and user behavior.