The ability to quickly build out forms using templates with little effort. I like how easy it was to add fields as needed without having to go through an approval process or jump back into my code editor after each field change. There are some features in this product which have been removed from newer versions (e.g., dropdown lists). However, these were not enough issues to keep me away from recommending them over other products available at similar price points. We use Form Designer within our application because we need dynamic data entry screens where users do not want to be required to fill out all their information every time they enter new content.