As I have VERY sparse eyebrows and didn't want to tattoo them every few years (I did this twice and they turned blue-grey after two years) I used a lot of brow products, but I like this way best - application with a brush from a jar. I'm brunette but my hair loves it red and in the sun it has a copper tinge so the fact that this brown color is distinctly reddish is normal for me - I don't think it will suit all brunettes. Longevity is very good, except on the rare occasions when I don't remove makeup before bed. It's as easy to apply as anything else, love the angled brush and mascara-type brush that comes with the application and blending kit (I then use a cotton swab to clean). After 2 to 2/3 of the way down the pan, the makeup became too dry/waxy for easy application. I haven't gotten that far with this product, but I'm hoping that its more gel-like consistency avoids this problem. (I don't find it so expensive that I can't waste a portion, but unfortunately if I have to!) I will most likely buy this product again, the only issue (red tinge) isn't a problem for me. .
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