The simplicity of the platform. I love that we can upload audio files as well as our own tracks. They give us all the tools to build out a full music library, and then curate it into playlists that are more tailored for our needs. Sometimes its a little difficult to find certain audio formats of files we need, but this is easily solved with their help desk staff. Their library of tools makes it very easy to search for artists or genres that we don't have yet. We've been able to grow quickly by finding quality new artists and adding them to our catalog of content.