Review on Popcorn Metrics by Mike Barnes
Solid Event Tracking solution and good partner to integrate various 3rd parties too
I like that it's customizable for many different use cases - from event tracking or lead generation through registration flows (or other similar user-facing interactions), down into analytics dashboards with A/B testing capabilities! It also works well in combination of any third party software / tools you may be using as part of your marketing stack so we can combine data more easily than if were working separately across multiple platforms such as HubSpot & Salesforce Marketing Cloud etc..
There isn't much out there at this time but they have plans underway which will hopefully bring some new features soon enough though not sure what exactly those might entail yet. We are solving two problems here really one being how do i get my team up an running quickly when implementing something fresh? The second problem was trying figure our where all these users actually came form initially vs referrals via SEO efforts within Google Analytics platform itself ehh!!
- Also easy integration support between their APIs available directly inside GA console without having need write code first before getting started..and most important is ability build simple multi channel funnels right off box once setup properly instead needing separate services each used individually by campaign...also seamless way its integrated together wih 3rd parties
- Will fit
