Review on HotMap by Mike Johnston

The best thing about hotmap was its ease & flexibility for tracking websites visits within my organization - both internally or externally (eg., customers).

Some sections were easy enough while others had challenges learning new functions/toolsets etc.. It's definitely worth investigating if this fits into workflow! We needed an alternative way outside Google Analytics so we could see what parts our external audience visit when they're coming from various sources including organic search engine traffic vs paid ad campaigns.