The main difference between this platform and others is that it gives you an insight into how your competitors are doing business online so that you can take action accordingly. It helps me understand my customer's needs better by giving them relevant information about their peers such as what they read most often or which pages generate the most leads for the particular industry I work in. This tool has helped grow our social media presence significantly since we started using it two years back. Nothing much but overall positive experience working with this company. Benefits include insights gained from competitor analysis and growth of social media profiles.