I like that they are transparent about their pricing structure for campaigns so there aren't surprises down the line! They have some of the best creatives out there as well - always looking at new ways to create effective ads/copywriting. Their account management team has never let me down either. Our main issue right now with them was time zone differences but it's been resolved by having weekly meetings via Zoom which works great for us since we're located across two different continents. It would be helpful if they could make more templates available (less customisation work needed). We've found this helps keep our costs low and allows us to focus on what really matters - generating leads through PPC ad copy writing & SEO optimised content creation rather than spending too much money on expensive CPMs or CPC.