This software is very easy for even new users like me who have no background in Social Media Marketing or analytics at all because it's so simple with clear instructions that I was able find my way around fairly quickly! It has been helpful as we continue our journey into more marketing automation through Hubspot/ Marketo platforms - but also keeping track manually from within this platform would be nice too if possible!! Definitely go ahead and give essentient an honest try-it will not disappoint. We are solving two problems here (1) tracking manual data entry workflows & 2.) providing automated reporting capabilities across multiple channels / content types via one dashboard which previously were spread between different tools etc..