I love that it's easy to set up, they have an excellent customer support team who are always willing/able answer any questions you may ask or problems we might face during setup of our store! It is very helpful for business owners with no IT knowledge as there would be nothing stopping them from adding new features at their own pace until such time when someone more knowledgeable comes along!! So far everything has worked well but what could use some work in my opinion (especially considering how small this software seems) - maybe having different templates available so people don't all look alike?- better integration into accounting systems like Quickbooks etc.- more options than just one payment gateway which can get overwhelming sometimes if your not using paypal already-.
good platform though definitely recommend trying out before purchasing large amounts because its quite expensive compared other platforms i've used previously.