I like how easy it is to set up, especially for someone who has never used this before - there are no hard-to understand steps involved in setting things out so you can get started right away! The UI could be improved by adding more visual elements such as icons or pictures that will help people navigate easier when they first join SSA but once familiar with everything then we're good :) This software really helps me keep track all my leads which makes tracking them much simpler than using another tool (which usually doesn't have an option).