My 2.5 year old daughter absolutely loves this set. I opened it up early for Christmas because I couldn't contain my excitement and the set did not disappoint. My daughter literally played with this for about 2 hours! Now it's her favorite toy that keeps her busy for hours. And it's a great way to bond with my daughter as she pretends to do my makeup and loves to let her creativity and imagination run wild. Her two cousins (2 and 7 years old) also became immediately addicted to the toy and wanted to keep playing with it. $40 seemed a little steep at first, but it's probably the best toy purchase I've ever made, and thank goodness it's not just a bunch of plastic toys to be thrown away. The only downside is that the eyeliner came off quickly, but I mean it's a 2.5 so it's not that big of a deal. I think it's just something to consider if you ever want to improve the product.