The ease of use with all our platforms is great! I do not have to spend hours trying to figure out how to make one thing work or what features are available for other platforms. This makes my job easier because it saves me time from trying to find tutorials / articles about each platform separately. Sometimes I feel like there could be more robust reporting options when making changes but this can't always be avoided. We've been able to automate our marketing campaigns in ways we couldn't before using Captura. It has allowed us to reach new customers that weren't being reached by traditional online ads and helped us drive up sales overall without increasing spending.