I like that it's very easy to use, there are many different ways of getting feedback from people who have used your app already - so no matter what stage in development we're at now they should be able find something useful for them! It would also help if all responses could lead back into our dashboard as well (so when someone leaves an answer etc). We've been using this tool since last year but only recently started seeing results coming through which has helped us see some really cool features come up over time too!