I like that we can engage with our audience in multiple ways through different platforms/apps as well as having access to one platform where all of your content is housed together so it's easy from there! They give you some tips about how much engagement each post has had but sometimes those numbers don't reflect reality (like they just didn't get many views). It would be great if they were able to share more detail regarding what types of posts are performing best or worst compared to other posts within an account since not everything will perform at peak levels every time. Also, when creating campaigns it helps us know which topics have been most engaging overall and allows me to focus my efforts towards these areas rather than trying new things out. We use this tool extensively both internally within our team & externally amongst clients because its very user friendly once set up correctly - no need for any training required.