Well it's a very nice lipstick and I've never seen anything like it. But as you will read in other reviews the hue it gives off is various shades of deep pink. The color lasts all day, I would describe it more as a lip tint that comes on all of a sudden, which is pretty subtle. Photo. Maybe mine are a bit old and the color of the jelly has changed? In any case, I'm glad I bought it to try because of the cool factor, but it won't be a staple due to the lack of coloring.
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