It's easy to use, it has great analytics tools that I've been able to leverage in my sales funnel optimization efforts (and share them), and its customer support is top notch! The only thing I don't like about this software are some of the other features that could be added as premium upgrades or paid add-ons such as lead scoring/funnels for multiple channels including social media marketing platforms. If your looking into building out an advanced Sales funnell then look at adding all these different options together. We have seen our conversion rates increase by over 50% since implementing their services and using the analytic tool they provide. They also help us track everything from website visits to leads through various stages within each stage of our sales process which helps me create more detailed reports so we can adjust accordingly if needed.