The aroma is pleasant, unobtrusive. I definitely noticed a difference in the softness and shine of the beard. I can't comment on exactly how well it moisturizes, but I did notice that the itching was less. Very good balm, I would recommend it to anyone looking for a "product" for their beard. Even a little goes a long way, so feel free to get used to it, it should take a very long time depending on how little you really need to use. Great value, especially considering it's made in the USA with all natural ingredients!
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