Review on Beeswax by Darryel Tokarczyk

The ability to run any auction format, including both fixed price auctions or reverse proxy (bid-based) ones is an incredible value add compared with other ad server vendors out there today - especially at such low prices! We have yet another partner in our team who can use this software daily without issue -- which means we get that level of support when needed.

Be sure you're ready before signing up if your needs are more advanced than simple bidding formats; make yourself comfortable using it from day one so things won't change later down stream once problems arise during implementation/deployment phases.- Ability to set bid rules dynamically by source IP address / geo location within campaigns & across all sources without needing API access firstly makes life easier.- Low cost entry point into running complex multi currency media spend optimisation workflows via dynamic pricing logic where historical data isn’t available due to lack of historic reporting options.