The dashboard is very easy-to-use and gives a nice overview of the user's results. It provides great insights about the users and their behavior, making it easy to find the root cause behind a certain action. There are multiple integrations with various other providers and tools to maximize the potential of your marketing campaign. This is very helpful to get a holistic view of a user's journey to get them to a certain point. This is helpful in understanding their journey and also finding patterns or areas that need to be improved upon. We have realized a very good customer journey and have been able to find problems or areas that are affecting our business. The tool is very intuitive, even for novices. Great drag & drop interface to help you easily set up your tracking criteria. I wish that there was more than one way to segment my data as far as the type of user (prospect vs customer). Sometimes it's difficult to compare across channels when the criteria changes. It's helpful for analyzing what worked well in a campaign but also how much each channel contributed to ROI.