I like how simple it is to use and the fact that it has its own API to use.I don't have any complaints with this app. It is simple to use and easy to get started with. It is also affordable. I like that I can create text messages for my business and send them to my clients. It is easy to get started with and doesn't require a lot of training. The only thing I dislike is that it is not integrated with other programs or websites. I also wish that it was possible to send a text message to a different number at the same time that you are sending a text message to another number. I use textita all the time for my business. I use it to send text messages to my clients and also for my business.