It's easy to use, it helps me manage my inventory very well. Also I could see all of my orders in one place - not scattered around different tabs as with other solutions out there. The reporting system does take some getting used to but once you do it becomes easier than anything else out there! If you're looking for simplicity then this might be your best solution. You won't have any issues managing stock if that is something important to you. We are able to maintain accurate records of our customer base so we can plan ahead where to send new customers.