The ability to monitor multiple applications in one dashboard, view reports and drill-down into issues that are being reported. It's easy for a non technical person like me to use ( I can see what my users are doing when they're using our software). There isn't much out there for small businesses with less than 50 people working within their organization. Take this opportunity if you have more then 20 employees or so. You will be able to work efficiently without having to hire another employee. We used AppInsight for all of our desktop apps including WPOF app which was written by us as well.