I like that it is easy to use and has a lot of tools for different types of content. You can also set up specific filters to find what you are looking for. The only thing I dislike about Brandwatch is how long it takes to get your results back, sometimes even after several days. If you are looking for ways to improve your social media presence then this is worth checking out. We have been able to analyze our content and see which posts were performing better than others. This has helped us develop more effective strategies for our social media campaigns.