The best thing about actitio is its simplicity. It's not too complicated for someone who has no technical background or experience with other platforms like Hubspot etc., so I don't have any issues using this platform as part of our email program. There are some features which require an upgrade but we haven’t upgraded yet since there isn’t much difference in price when compared to their paid plans. We use ActIto mainly because of all the additional tools available within the product (like landing pages). This allows us to create campaigns very easily without having to pay another service provider!