I liked that it was customizable to fit our business needs. The interface is intuitive and easy to use. It's easy to add/change fields, which we needed because we were dealing with different businesses. The reporting features are user friendly. I did not like how you have to log into another site to access your data. Try using it for free before committing! You can see how well it works in comparison to other software, and make changes if necessary. We are able to view a variety of KPIs and compare our metrics to others in our space.
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