The best part about influencer marketing is that it can be done on your own terms. You don't have to pay someone else who has no idea what you want or are trying to accomplish. I like that I can choose which campaigns I want to participate in. Sometimes it can feel overwhelming because there are so many options and campaigns out there. However, I have made some pretty good connections through influencer marketing. It also has an awesome platform for creating content and being able to upload videos easily with their templates.