I really like how easy it was for me as an administrator of my organization's program to create multiple levels within each category with ease! The reporting capabilities are very robust allowing us to see where we need improvement in order to reach goals set by management.
It would be great if they had more options when creating custom awards such as adding pictures or links so you can add things from your own website/website address instead just using text. This has allowed us to customize them without having to pay someone else thousands every year. We have been able to easily track all categories throughout the entire calendar year and even into next years budgeting process.