I ordered this Wildist Soothinger for my husband who loves natural oral care products. But I tried it myself. It is delicate and has a unique flavor that combines the freshness of mint with a hint of ginger. The taste is very subtle, but reminds me a little of Mint Ginger Ale. My husband loves it but was disappointed as he found that the ginger and turmeric were "barely noticeable" - he would have preferred a stronger flavor profile as the concept of ginger flavored toothpaste was what drew him in the first place. Place. The aluminum tube has a sealed hole that you pierce with a sharp point embedded in the lid. the product itself is an off-white paste; it's not as thick/thick as my regular toothpaste, but it doesn't run off the brush either. It seems to clean well, although it doesn't lather as much as my regular brand. (That's actually a good thing, since there's less spatter when brushing.) Other perks of this brand include natural, cruelty-free, SLS-free, and made in the USA. The manufacturer says the packaging is 100% recyclable, but I'm not sure how to clean/rinse the tube, which I think our local recycling company requires. Overall, Wildist is a solid choice for those looking for a cruelty-free natural toothpaste that's made in the USA.
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