It's very easy for non technical users, there are tons of tutorials out there so anyone can get started with it quickly! Lots of features but not that much documentation available yet (we're still in beta).
We need more help from developers at this time - they have made some great changes recently including allowing us to customize our own page layouts which has been really helpful as we continue developing our website. Our clients love how simple it makes their job easier by giving them all necessary information about businesses right away without having to dig deep into social media profiles or other sources.