I like that you can customize your own logo so it fits what ever design style or look you want to go along with! There is quite alot of options out there but they are not all as simple nor easy in creating them yourself without hiring someone who knows how. The price point isn't too bad either if need be when ordering something custom made this way; especially since most things aren’t expensive at first glance (but once installed/implemented into their system costs start adding). It's great being able to add personal touch through customization instead off just going by standard template which may already fit within certain standards set forth from other companies such as ours. This gives us full control over our branding process because everything has been designed around where exactly each element should sit depending upon its use throughout different stages during development & implementation phase before launching online etc..