I like that they have many different options for ads to choose from such as text links or images etc., it's very easy so we don't waste time trying out too much! They also offer free trials which was great because my business needed something fast but not having any money at this stage meant there were no other alternatives available (we're still looking into pay per click). The only thing i disliked about them when testing their service initially before signing up with our agency/company would be how long some of these clicks took - sometimes taking over 30 seconds just waiting around till someone clicked through- however once signedup everything has been fine since then!! Great product overall if your after quick results without spending lots cash :) We used Noviclicks mainly due to budget restrictions & didn't want paying large amounts upfront therefore using PPC instead until funds became more stable.-.