The user interface is intuitive.The tools are easy to use.It was really helpful to track all my activity within different goody.The support team is pretty prompt and efficient. At first I thought that it was difficult but then I realized that nothing beats simplicity.I can access my info anywhere with this app.Goody makes it simple and secure so everything gets done at one place as well. The platform is very intuitive for both users and nonusers. It's easy to navigate through all different types of campaigns and it has an array of integrations that can be utilized with other platforms like Salesforce or Hubspot. There are so many features! I wish there was more customization available as far as building out new experiences. We've been able to build several custom email templates which have helped us reach our target audience better than we could otherwise.