I love that it allows me as an individual consumer, not just my business customers/customer base, but also businesses like myself --the small mom & pop shop--to connect with other people who may be interested in our products or services through social media platforms! That way we can build relationships by creating conversations rather than pushing out advertisements for ourselves which are usually ignored anyway (at least here where i'm at).
Also really cool feature of being able make requests within facebook messenger itself so you don't have to go back into their site etc.--which takes away time!! Not enough features yet- but they're working hard everyday adding more tools especially while using fb messager since there seems very well liked among users nowdays. And having something easy available right off your main page when someone comes up looking for help will definitely grow customer satisfaction even farther. !