The ability to be able to create content without having to write it myself or hire someone else - I can do this all with my phone! It also enables me to upload pictures when creating content which saves time. While you don't need any training, you will spend some time learning how to use ezanga effectively. There are many features to learn about. You'll probably get frustrated at first but stick with it! We've used eZanga to post articles related to our business (we're a real estate agency) and share blog posts.