Blipstar is a very user friendly software. It can be used by both non-technical users. The support team is always quick to respond to all emails and quick to resolve any issues. Sometimes the software is slow, and can take a few minutes to load. Blipstar is a great software to use as a store locator, and has all the features you need. The reporting is great, and the website is easy to use. It is a great software to use, and all the features are user friendly. We use it to create store locators for our business.