It's very easy to use for both consumers as well as businesses. The dashboard is clear and simple which makes it easier than other solutions in this space to understand how they are tracking your data. There may be some room for improvement here - like more customization options or additional integrations but overall I am happy that we have been able to get off of Google Play Services so quickly! We're solving our customer retention problem by using their platform instead of relying solely on an app store where customers can just uninstall without any notification.