I like that you can easily share your feedback with other users, it's very helpful to get honest opinions from different people who have used this product before me. It also has many useful features for those looking at using review sites as well in general. The UI could be improved upon - but not enough that it is unusable or anything of the sort. Honestly though, if they fixed some minor issues then we would probably use them more often (like how their site was slow). We are solving our customer service problem by allowing customers to post reviews about products/services directly through us rather than having to go out-of-house.