I live in Alaska and bought this to recover cars (both for myself and others) from snow covered ditches. I had some initial concerns about being unfamiliar with the brand but am very happy with the kit. The metal components appear to be of high quality and I have used the D-rings several times with no problems. The finish on them has held up to some good work, and a bit of metal-to-metal contact won't scratch or chip. The tow strap is very strong, and while I haven't used one myself, I'm absolutely not worried about it being able to pull even a large pickup truck out of a ditch. However, the bag pictured with the kit is *not* what I received with my kit, which was disappointing. Instead of a rather sturdy-looking bag with a handle, I got what looked like a drawstring bag. It's not as heavy as it looks in the photo, but it's enough to hold the tow strap and D-brackets when it's in the back of my car.
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